Ben | 120Feet - Part 2

About Ben

Ben Stephenson has worked as a consultant for 120Feet for nearly three years. He has ten years of development experience on ecommerce websites, and five years of Digital Marketing experience as an ecommerce manager looking after a large multinational collection of websites for a Travel and Tourism company. In his spare time he plays guitar, builds with Lego and takes photos (sometimes featuring the guitar or the Lego).

First Look: Microsoft Clarity – Customer Experience Analysis
Gallery
First Look: Microsoft Clarity – Customer Experience Analysis

Analytics, Tag Management

First Look: Microsoft Clarity – Customer Experience Analysis

At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool. See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel Insight, offering heatmaps, session replay and reporting on frustration indicators such as Rage Clicks and Excessive Scrolling. We added the [...]

By Ben|2020-11-20T16:55:16+00:00November 19th, 2020|Analytics, Tag Management|0 Comments

Ensure ongoing cookie compliance with Adobe Analytics

We have recently been working with a client on their cookie compliance. After performing an audit across all their sites, the question was raised about whether we could track in Adobe Analytics which cookies are being fired and then trigger an alert when new cookies appear. It took a surprisingly small amount of code to [...]

By Ben|2020-08-28T15:41:37+00:00August 27th, 2020|Adobe, Analytics, Auditing, Cookie Consent, Cookies, GDPR|0 Comments

Previous 123 Next