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Ensure ongoing cookie compliance with Adobe Analytics
We have recently been working with a client on their cookie compliance. After performing an audit across all their sites, the question was raised about whether we could track in Adobe Analytics which cookies are [...]
Knime Google Analytics Connector – 120Feet Edition
Recently we started utilising Knime as an APA for a couple of clients. If you're not familiar with what an APA (Analytic Process Automation) platform is I'll be posting about this shortly and why you [...]
Auditing Cookies
I have recently spent time with a client revisiting their site cookie opt in configuration. This is something we do regularly, to ensure that the cookie and tag information on the privacy page is up [...]
Encrypt User IDs and PII in your GTM tags – CryptoMe
Having been away from Google Tag Manager (GTM) for a bit of a spell, a recent client project gave me a much welcome opportunity to jump back in. Enjoying that warm fuzzy feeling of the [...]
Getting started with DataTrue
DataTrue is a tool that enables you to audit, monitor and validate your tagging and analytics configuration. It checks for the presence (or absence) of tags, the validity of the data being passed to them [...]
Data Layer Fundamentals
We have recently started a new site project with an existing client who are building a new country/language site from scratch. We look after the tag management for the European branch of the company, and [...]