Other Consultancy Services
Tap into 120Feet’s expert team to derive more value from your data opportunities
We decided to switch our experimentation agency to 120Feet because they already provide Domino’s with Google Analytics and GTM support, which means they were best placed to help us solve so many of our business challenges and questions.
It’s now so much easier for us to have one company to talk with about experimentation, GTM changes, data layer updates, GA4 improvements, reporting and analysis.
Overall, it feels like a more connected and easier way to work.
Domino's
Experimentation Owner
Over the past five years, 120Feet has been instrumental in supporting our APAC sites.
One area that particularly stands out is the multiple Adobe Analytics training sessions. Despite the challenges posed by time zones and languages, the tailored training – consisting of slides, quizzes and example dashboards – have enabled our local teams to quickly become proficient in using Analytics Workspace.
As a result, they have been able to build high-quality dashboards that effectively address complex business inquiries.
Global Retailer
Digital Technology Manager, APAC Region
120Feet's approach
120Feet helps businesses unlock the full potential of their data by designing scalable and efficient solutions for advanced analysis, experimentation, reporting and decision-making.
Whether you’re working directly in your web analytics or experimentation platform, with raw hit data in BigQuery, building reports in Power BI or Tableau, or integrating multiple data sources, we’ll ensure your teams have the right tools and processes in place to achieve their goals.
From data engineering and ETL to self-service analytics enablement with low-code / no-code tools, we streamline data integration, dashboarding and advanced metrics development to drive demonstratable business impact. Whilst a focus on automation and accessibility helps organisations effectively scale their analytics capabilities.
And once you’re up to speed, we’d like to handover as much of the day-to-day running to you as possible by providing excellent documentation and bespoke training.
Reporting & analysis
The team who design and implement a solution are also experienced at building reports, setting up dashboards, doing ad-hoc analysis and training clients on how to access and use the data.
However, sometimes the services of a dedicated analyst are required for more time intensive projects and for those which are more complex. 120Feet has a team of analysts who can work on web analytics or experimentation projects to surface insights and provide recommendations.
Here’s an example of how we work with experimentation clients:
- Continual analysis: Whilst an experiment is running, we’ll provide in-flight analysis and reporting in line with the chosen statistical methodology and where applicable in the chosen web analytics platform.
- Appropriate methodology: Guidance on the best statistical methodology to use given your traffic volume, optimisation and data maturity.
- Statistically robust: A wide array of best practice statistical methodologies including frequentist, Bayesian and sequential.
- Ongoing support: Support for any analytics implementation to provide accurate reporting, be it front-end tracking or connecting your web and backend data to understand the end-to-end impact of a test.
- Actionable recommendations: Provide a clear view of the outputs of each test including how to interpret the statistical output of the chosen methodology as well as the recommended next steps. For example, further iteration recommendations through to feeding productionising variants on the live site.
- Big Query
- Alteryx
- Knime
- Python
- Adobe Report Builder
- Adobe Workspace
- Looker
- Looker Studio
- Power BI
- Tableau
- Content Square
- Microsoft Clarity
- Informizely
- Hotjar
consent management
Are you compliant?
Consent management is key to handling user permissions for data collection and processing, ensuring compliance with regulations like GDPR and CCPA. This process involves informing users about the data you collect, its usage and obtaining their consent.
Consent Management Platforms (“CMPs”) are software solutions that streamline this process, providing a systematic way to manage user consents, maintain compliance and uphold transparency.
There are several CMP providers and our clients tend to use onetrust or Usercentrics.
Many businesses find their CMP implementation falls short of expectations and requirements, risking non-compliance and a diminishing user experience. 120Feet’s team can conduct a detailed audit of your CMP, identifying and resolving any issues to ensure full regulatory compliance.
Our implementation expertise means we can deploy a CMP using any tag management system such as Google Tag Manager (GTM), Tealium or Adobe Tags (aka Adobe Data Collection / Adobe Launch). Therefore ensuring that regardless of your technology stack, we can integrate your chosen CMP in a manner that’s both efficient and minimally invasive to your website’s operation.
Get in touch and ask us to plan and deploy a compliant solution for you.
Data Projects
By combining data engineering expertise with a focus on automation and accessibility, we can help you scale your analytics capabilities, streamline processes and unlock new opportunities.
How We Help:
- Data engineering & ETL: Benefit from robust design and implementation of Extract, Transform and Load (ETL) workflows that clean, structure and enrich your data ensuring seamless analytics and reporting.
- Advanced metrics and custom analysis: Make use of sophisticated metrics such as PES (Product Engagement Score) to unlock deeper insights and smarter decision-making.
- Multi-source data integration: Whether it’s CRM, marketing platforms, web analytics or other business systems, we can help you merge and unify data to drive your analytics outcomes.
- Self Service analytics enablement: We empower teams with low-code / no-code tools like Alteryx and Knime, making advanced data manipulation and analysis accessible even for non-technical users. Imagine working with all your data in BigQuery without writing a single line of SQL!
- Dashboarding and visualisation support: From dashboard design to implementation, ensure your data is optimised for BI tools, delivering clear, actionable insights that drive real business impact.
Data Governance
You almost certainly know someone who ran a report only to find that the data stopped being generated some time ago and an awkward conversation followed to explain why they couldn’t provide a specific report.
Therefore, once you have your data layer, tag manager and tags in place, you need to ensure they keep working by implementing an appropriate data governance framework.
Some brands do this manually, and manual checks are excellent and are to encouraged when used appropriately, but this is not scalable nor repeatable for large or complex sites.
The solution is to automate as much of this process as possible.
We can help you chose the most appropriate approach, and we have partnered with two market leaders – ObservePoint and trackingplan. The primary distinction between them lies in their approach to ensuring digital data quality.
ObservePoint
ObservePoint specialise in automated auditing and validation of web and mobile analytics implementations. It focuses on verifying the presence and proper functioning of analytics tags, cookies and user journeys across digital properties, thereby ensuring data accuracy and compliance with privacy regulations.
trackingplan
trackingplan offers a fully automated observability solution that continuously monitors data flows between websites or apps and third-party integrations. It proactively detects anomalies, schema inconsistencies and privacy risks in real-time, providing alerts and root cause analyses to help teams swiftly address issues before they impact data integrity.
Bespoke Training
Most of our time is spent implementing tag managers, web analytics and experimentation programmes. This means we are best placed to help clients educate their end users on how best to use and maintain these tools and become self-sufficient.
There are many excellent training resources, both free and paid for. These are aimed at a wide user base and tend to be generic – so perfect to teach core concepts such as how to navigate the GA4 UI, set up a test in Adobe Target or administer an implementation.
To build on the freely available training, 120Feet takes a bespoke approach to answer a client’s exact requirements. For example:
- Training on how to use the tools with specific reference to the client’s website and user journeys.
- Explaining how to go from a use-case to delivery. So, taking a web analytics requirement, designing a solution, implementing the solution and walking through the output / reports.
- Technical training on how to debug a web analytics implementation or helping people with HTML and javascript challenges.
- Specific user training to help a client improve their experimentation ideation process and writing better briefs. Or instilling an experimentation culture within the client business.
Training will be tailored to meet end user requirements, current knowledge / skillset and expectations. The sessions will therefore range from simple workshops to help get users started, through to advanced concepts for regular users, developers, implementation specialists and analysts. They can be delivered in 1:1, 1:few or 1:many groups.
Clients regard 120Feet as a trusted partner and we also contribute to a wide range of meetings and topics in order to help educate other departments, give advice and provide opinions.
If your organisation could benefit from tailored training, help and support please get in touch.