Privacy Policy
Effective Date: 6th August 2025
Welcome to 120feet.com. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy outlines how we collect, use and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR).
Data Controller
Our registered company name is 120 Feet Limited, though we tend to refer to ourselves as 120Feet.
Registered address of 120 Feet Limited:
Slaters Accountants, Lymore Villa, 162a London Road, Chesterton, Newcastle under Lyme, Staffordshire, ST5 7JB, United Kingdom.
Email: privacy@120feet.com
Phone: 0044 (0)204 572 9878
120Feet is registered in the UK with Company No. 05679770. And with the ICO, Data Protection Registration No: Z2271367.
We have a Cyber Essentials Certificate of Assurance and are FSQS Registered.
Data We Collect
We may collect and process the following personal data:
- Contact form submissions: Name, email address, phone number, company name, message content and other information you provide.
- Newsletter sign-ups: Email address and other information you provide.
- Consent records: Preferences indicated via checkboxes. For example, on our forms where you may see a contact and newsletter subscription opt-in.
- Information submitted via the chat widget.
- Information you may email to us.
- Information you tell us in a phone call or when using our phone service.
- IP address: The IP address you use to connect to our site may be recorded in certain circumstances.
We may collect and process the following non personal data:
- Website usage data: Typically collected using cookies set by Google Tag Manager and Google Analytics. (No personally identifiable information is stored in Google Analytics.)
- The chat, phone, CRM and other tools may use cookies or other technology in order to function and allow us to learn about and enhance the user experience of visitors. For example, when to display and configure the chat widget.
Legal Basis for Processing
Our processing of your personal data is based on:
- Consent: For newsletter subscriptions, chat widget, phone calls and contact form submissions where you have provided explicit consent.
- Legitimate interests: To respond to your enquiries and improve our services.
How We Use Your Data
We use your data to:
- Respond to your enquiries submitted via the contact form, chat widget, when you call or email us.
- Send newsletters to subscribers who have opted-in.
- Analyse website usage to improve the user experience of people using this site.
Data Sharing and Transfers
We do not sell or rent your personal data. However, we may share your data with technology providers such as:
- Service providers: Such as HubSpot who provide the phone number service, Brevo for emails / customer relationship management, Tawk.to for live chat and Usercentrics for consent management.
- Analytics providers: Google Analytics.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting or reporting requirements.
Your Rights
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.